In today’s competitive marketplace, owning a business is just the first step. But what truly sets successful businesses apart is their...

For independent jewellery makers, the art of creation doesn’t stop at the bench; it extends into how the pieces are marketed. One of the...

When photographing jewellery, the quality of light can make or break your images. Direct sunlight, while abundant and free, can often be...

My name is August, and I’m thrilled to share insights from my profession as a jewellery photographer and visual growth strategist. I...

Are your jewellery photos appearing too amateurish, lacking the sparkle and professionalism you seek? The common issues include:...

In the world of online retail, captivating your audience is key to standing out, especially for jewellery businesses where the allure and...

Hello, creative souls and jewellery enthusiasts! I'm Auguste, not just your average photographer, but an expert in capturing the essence...

Every jewellery brand has a unique heartbeat – its lifestyle. Ever wondered what that encapsulates and why it's vital to articulate it?...

Ready to refine, amplify and learn how to improve your jewellery business brand aesthetic? Ensuring consistent use of your brand's colour...

5 out of 5 is back this windy Monday and here are our favourite jewellery businesses to inspire you visually this week: 1...

​​​​​​​​ ​​​​​​1 - Poor quality images of your personal life: pics of your kids, nature walks, gigs, friends' weddings, breakfast, etc....

1 - DO THE RESEARCH - understand what aesthetic is close to your and your target audience’s heart. Warm/ cold/ bright/ moody/ minimal/...

When purchasing jewellery we don't want to receive something in a plastic baggie. We want an experience. A journey of thought-out product...

Welcome to our very first 5 out of 5 post where we share the beauty of jewellery brands that inspired us this week! 1 @simuero_ (33.5K)...

​​​​​​​​ The other day I was emailing a new client about regular content creation for social media. I've created a few packages that...

You know how important user generated content (UGC) is when it comes to growing your jewellery brand. Organic content feels authentic,...

Selling jewellery online in a heavily saturated market can be difficult. You have to juggle hundreds of tasks, however essentially your...

OK but how important is model photography for your jewellery business? Important enough for people not to buy your jewellery when they...

Here's a little something about Instagram algorithms and why you should stop wasting your time trying to crack them. Meanwhile we're all...

If there was one jewellery photography advice I could give to startup jewellery brands, it would be... GETTING YOUR BRANDING RIGHT before...