Elevating your jewellery brand’s visuals can make all the difference in standing out and driving sales. During yesterday’s webinar, we uncovered game-changing strategies to enhance your jewellery e-commerce images and social media presence.
Let's quickly recap the mistakes you shouldn't be making online while running your jewellery business:
SH*T PHOTOGRAPHY:
PHOTOS WITH BUSHES
PHOTOS WITH STICKS / WOOD
PHOTOS WITH PEBBLES
BAD REFLECTION MANAGEMENT IN PHOTOS
NOT EDITING OUT WHITE TACK
NOT EDITING OUT FINGERS PRINTS ON JEWELLERY
NO BRAND INTEGRATION
NO PACKAGING IMAGES ON WEB / SOCIAL MEDIA
Packaging image made by Chocianaite Creative Agency NO MODEL PHOTOGRAPHY ON SOCIAL MEDIA
NOT TAKING CARE OF MODEL'S MANICURE
NOT HIRING PROFESSIONAL MODELS
BAD STYLING
NOT HIRING A MUA
OVEREXPOSED CONTENT
overexposed image example IN-HOUSE CONTENT IS NOT MATCHING PRO CONTENT
WHITE BALANCE IS OFF
NO JEWELLERY GROUP SHOTS
PHOTOS DO NOT REFLECT REAL PRICE OF THE PRODUCT
SH*T WEBSITE:
NO POP-UPS IN THE WEBSITE
NO OCCASION SPECIFIC CONTENT
LACK OF URGENCY
IMAGES ARE TOO BIG
FONTS ARE TOO SMALL
UNEDITED IMAGES
INCONSISTENT E-COMMERCE PHOTOS
inconsistent e-commerce images NO MODEL PHOTOGRAPHY ON WEB
DIFERENTLY CROPPED IMAGES
differently cropped images on website listings NO CUSTOMER REVIEWS
NO VIDEOS
LACK OF GOOD PRODUCT DESCRIPTIONS
LACK OF INFO ON PRODUCT
TOO MANY OBSTACLES WHEN PURCHASING CUSTOMISABLE JEWELLERY
NO CATEGORY IMAGES
example of category images NO GIFT SECTION
NO UPSELLING
LINKS ARE NOT WORKING (MOSTLY IN THE FOOTER)
LACK OF INFORMATION AND AUTHENTICITY IN THE "ABOUT" PAGE
CATEGORY PAGES NOT CLEAR IN THE FIRST FEW SECONDS
NO INFLUENCER MARKETING
NO UGC (user generated content)
UGC created by Chocianaite Creative Agency CLICHE PHRASES: “lowest price”, “one-of-a-kind” when untrue, “#1”, “elevate”, “timeless”
NO CLEAR TARGET AUDIENCE
FOCUSING TOO MUCH ON THE PROCESS, NOT THE FINAL PRODUCT
CONTENT NOT BEING REUSED
FEED LOOKS TOO BUSY
INCONSISTENT POSTING
NOT REPLYING. TO COMMENTS
NOT POSTING REELS
BLINDLY FOLLOWING TRENDS
NO PAID ADS
NO PRODUCT LINKING
LACK OF COMMUNITY BUILDING
POSTING IMAGES FROM ONE PHOTOSHOOT IN ONE BLOCK
ALWAYS POSTING SAME OLD CONTENT WITH NO CREATIVE DIRECTION AND AUTHENTICITY
NOT CREATING THUMBNAILS FOR REELS
NOT POSTING CAROUSELS
USING DIFFERENT GRAPHICS
NO STORYTELLING
In the competitive world of jewellery branding, every detail matters. From polished jewellery photography to seamless e-commerce experiences, your brand’s success hinges on avoiding these common pitfalls.
By addressing these issues, you can elevate your brand’s image, build trust with your audience, and ultimately drive sales.
Remember, it’s not just about showcasing your jewellery—it’s about creating an unforgettable experience for your customers that reflects the true value of your products. Take these insights, refine your approach, and let your brand shine brighter than ever!
Need a helping hand? Book a 1:1 Visual Audit Day on December 29th to get expert advice tailored to your business. Discounts start today, 13th of December, at 6 PM UK time—don’t miss out! Use discount code "OPEN DAY" at the checkout and receive our best deal yet!
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