5 strategies how to sell more jewellery using Pinterest

Yesterday we had a webinar with the amazing Kriti about Pinterest Marketing for Jewellery Brands. It was insightful, informative and we made sure to share a little bit with you too! Make sure you follow Kriti on Instagram (@Kritichitturi) for more news regarding Pinterest marketing.

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Here are 5 takeaways from our webinar:

1) Bio

First things first, have your bio short and sorted: who you are, what you sell and location

2) Pinterest catalogue

Set up a Pinterest Catalogue by either connecting to your Shopify store or uploading manually. Catalogue will directly link jewellery pieces to your website listing and will make it easy to shop!

3) Be specific with your keywords!

Want to find the best keywords that suit you? Use Pinterest search tab and see what pops up most in jewellery searches, explore related searches and analyse top pins in the market. You will find the keywords that people are using the most while searching for jewellery.

Keywords are A MUST - place them on board names, add them to titles, descriptions and pin text overlays.

4) Design the Pins

Be creative with your designs but don’t forget to inspire, have strong branding and provide value + purpose. Keep it clean and never forget your logo!

Need help with jewellery photography? This iPhone jewellery photography course will help you to capture your jewellery in the best way at your own home!

5) Write blogposts...

... and then create Pins to blogposts on your website in order to boost your SEO.

You don't have to do it often but do it consistently at least 1 - 2 times per month and make sure they are filled with keywords!

Blogposts are not only a great way to create fresh Pins regularly but also boost your Google ranking and increase visibility on Pinterest.

Now take a look of how consistency with your Pinterest can grow a brand! No time to postpone your Pinterest account!

Take that first step today—set up your Pinterest Catalogue, refine those keywords, design eye-catching pins, and start creating that content that resonates with your ideal customers. Your jewellery deserves to be discovered, and with these Pinterest strategies, you're now equipped to make that happen.